Brand and social strategy for brands made to last.
I help heritage and premium brands get clear on what makes them different, then make sure their website, campaigns and social channels actually say it.
10 years with brands including PAYOT, TOYOTA, HINO, & SQUARESPACE
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10 years with brands including PAYOT, TOYOTA, HINO, & SQUARESPACE 〰️
I’m Laura. I help brands work out what they stand for, then make sure everything communicates that.
For over a decade I’ve helped to build brands across Australia, the US and Europe, from global names to independents and startups.
Now based in Edinburgh, I work with the people who look after brands meant to outlast them: brand managers, founders and the agencies who support them.
I’ll tell you plainly what’s working and what isn’t. Then I’ll help you fix it, from the strategy through to the post.
How I work
Choose from one or all of the following components:
DISCOVERY
A deep dive into your business. I provide in-depth insight into your category, competitors and target customers, and the opportunities that brand can solve.
BRAND STRATEGY
A workshop to present insights from the discovery. We choose a territory together, then build your positioning, promise and personality.
SOCIAL STRATEGY
Where your brand meets the people it was built for: content pillars, channels and what success looks like.
EXECUTION
Campaign builds, organic and paid social, and reporting, so you can see the strategy in motion.
“If you’re struggling to articulate what you do, Laura’s excellent at cutting through that and helping you communicate clearly.”
DANIEL PAGE, FOUNDER, PAGER DIGITAL
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"I wouldn't hesitate to hire Laura again for future projects, especially as we did our best month of revenue/profit ever thanks in part to her contributions.”
Sylvie Wilson, Founder, Dani Marie
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Laura was an absolute pleasure to work with on the Hino and Takeuchi social strategy. She brought a sharp understanding of both platforms and performance, which really elevated the work. A collaborative partner from start to finish - we'd jump at the chance to work with her again.
Isabella Haley, The DO story.
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“We had a great experience working with Laura - she was efficient, quick to respond and went the extra mile to resolve any issues. We ended up getting some really strong performance results that we couldn’t have achieved without her."
David King, Anti Socials Agency
Contact
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