Laura Barrington - Common Thread

Your Strategic Partner.

Trusted strategy and support for brands and agencies.

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Services

BRAND STRATEGY

Looking to launch a new brand? Or feeling like your brand positioning is missing something? I help brands to define their purpose, build a unique and distinctive personality, and set them up to resonate with the right audiences, on the right channels.

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SOCIAL SRATEGY

I offer hands-on support with campaigns of all sizes, from briefing to platform setup, paid campaign builds and reporting, making sure every tactic is aligned, on-brand, and purpose-driven.

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EXECUTION

Is your social stuck in a rut? Or ready to spread your message to to the world, but no clue where to start? No matter whether you have an established or brand new social presence, I’ll work with you to build a strategy to ensure your brand cuts through the noise.

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Who you’ll work with

I’m Laura, marketer and strategist with 10 years industry experience.

I help brands and agencies navigate the digital landscape with clear thinking, practical solutions, and high standards. I’m a hands-on strategist and collaborator who brings big-picture thinking and a strong work ethic to every brief, whether I’m shaping the direction or helping a team deliver it.

I’ve worked across a range of sectors over the years with businesses at all stages of their growth journey: from supporting startups at launch, scaling growth-stage brands, and partnering with global agencies to deliver effective digital work.

Laura Barrington - Common Thread Strategy

What my clients have to say

Black and white Toyota logo with the brand name underneath.
Revlon Professional logo in black and white.
Squarespace logo with stylized 'S' icon and the word 'SQUARESPACE' below in black.
Riparian logo with a tree and water icon
Black and white image of a folded paper with the word 'lendlease' written on it.
Black and white logo with a stylized Hino truck emblem and the word HINO beneath it.

Contact

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